(Of course you would!)
As you’ve probably noticed from previous posts here, I’ve added “press release writer” into my freelance resume of stuff-I-know-how-to-do. As a result, I’ve been a press release writing maniac.
I’ve written them for:
- iPhone apps
- Software products
- WordPress plugins
- Membership websites
- Fiction/Non-fiction ebook authors
- White paper publishers
- Social media service companies
- Halloween costume stores
- Toy stores
- Network marketing companies
- Lead generation company
- Product review websites (affiliate sites)
- Pillow manufacturer
- Men’s clothing stores
- Women’s clothing store
- Women’s accessory store
- Lingerie store
- Jewelry designers
- Fabric store
- Fitness equipment store
- Car insurance website
- Used car website
- Alternative health websites
- Meditation website
- Massage website
- Psychic website
- Herb store
- Bootcamp instructor
Granted that’s not every business type in the known universe, but it is a nice stretch across many different industries.
Writing for these varied industries taught me 3 very important things:
1) Some industries instantly do better than others when it comes to press releases. For example, I can tell you that most Internet marketing related press releases I’ve written have done extremely well.
2) There are certain key factors that make or break a press release regardless of the product or service being promoted. Keywords are WAY more important than people think when it comes to getting traffic to your press release. Sometimes high volume keywords work, sometimes non-competitive keywords work, and sometimes you have to completely break away from your primary choices and go with something completely off the Richter.
3) One press release isn’t going to make you king of the mountain. Neither will two or even three. The more press releases you publish, the better your traffic results. This is why most people who try their hand at press releases fail to do any damage. They’re not consistent enough to really see the power they can yield.
Done right, press releases can easily become one of your most reliable sources of website traffic
I don’t do press releases for backlinks and other airy-fairy branding jazz. When I taught myself to write press releases (you don’t need a friggin’ college degree to write a kick-ass press release) my goal was to get traffic and sell stuff.
If there are any other results besides getting traffic and selling stuff I view them as icing, gravy, the proverbial cherry on top of the dessert. But the main course has always been clicks and sales on a skewer. (Yum!)
And I can teach you how to cook that very meal.
But wait a minute… aren’t press releases primarily for product launches?
Did you know that PRNewswire (one of the oldest and most well-respected press release distribution companies) suggests using press releases to promote blog posts? No, not the entire blog… just the individual blog posts.
This means every time you write a blog post, you’ve got a reason to write a press release. If you’re writing two press releases a week based strictly on blog posts, that’s eight releases a month. You’re going to see some pretty good traffic results with eight press releases a month – and it has nothing to do with product launches.
In fact, whenever you publish new content, you’ve got a reason for a press release. New YouTube video? Do a press release. Free ebook? Do a press release. Running a giveaway? Do a press release.
It doesn’t matter if your site is five years old or brand spanking new, if you’ve got something notable and newsworthy to talk about, you’ve got a reason for a press release.
Let me tell you what makes a press release deliver traffic to your website…
My 48-page ebook, Writing Press Releases to Increase Website Traffic and Sell More Stuff, will give you all the tid-bits only a real-deal press release writer would know.
SEO PRESS RELEASE PRIMER – In 5 minutes you’ll know the difference between a regular press release and an SEO press release (not to be confused with an SEO article). I’ll give you the suggested length for your press release, what to include and what kind of traffic I normally expect.
KEYWORDS – Waaaayyyyy beyond the basics: I don’t just cover “everybody-knows-this” keyword usage. I categorize types of keywords, I give you the pro’s and con’s of each type, and I tell you how to use each one in your press release.
For example, there’s one type of keyword that’ll help your press release get syndicated on niche websites — but it doesn’t work for every niche. I’ll show you how to tell if it’s going to work for you. Another type of keyword has a greater chance of helping you get traffic from Google Search. And then there are certain keywords that can decrease your chances of getting traffic from Google News.
And where should you put the keywords? If you want traffic from Google, Bing and Yahoo, I’ll tell you exactly where they should go.
WILL GOOGLE NEWS LIKE IT? Google won’t outright tell you how to structure your press release, but they do hint around to it. I’ll tell you exactly what they say so you can stay in line with their unspoken rules.
WILL OTHER NEWS SITES AND SEARCH ENGINES LIKE IT? You’ll learn what it takes to make it into:
- Google News
- Google Search
- Bing News
- Bing Search
- Niche websites
Where you’re placed has everything to do with your keywords and which press release distribution service you use. This is where experience begins to pay off in spades.
WRITING THE RELEASE – First I’m gonna give you 9 rules. Then I’m gonna give you a master template – that’s my 30 Minute Press Release Template. Next, I’m gonna give you five more press release templates, so you’ll know exactly what to write if you’re promoting an ebook, a webinar, a YouTube video, etc. And finally I’m gonna give you some examples of actual press releases written to promote my own sites.
PRESS RELEASE TRAFFIC = GOOD TRAFFIC – When someone visits my site from a press release it’s not uncommon to see them go through 6-7+ pages on the first go round. That’s good, quality traffic. And you can thank a very basic feature on your press release page for delivering such quality traffic. I’ll show you exactly what that feature is and what you must do to use it to your advantage.
DISTRIBUTION STRATEGIES FOR WINNERS – Fiverr.com has a bunch of freelancers who will distribute your press release to 20-25 freebie sites. Is this a better deal than paying $100+ to have your release go through a site like PRWeb? Don’t waste your time (and possibly your money) wondering… just read the ebook!
Who is this ebook for?
If you’d like to spend under $100 to write and distribute an unlimited number of press releases a month, this ebook is for you.
If you know you’d like to add press releases to your marketing arsenal, but don’t know what to write about, this ebook will give you some concrete ideas.
If you’d like to become a freelance press release writer, but want to ramp up your education from someone in the trenches, this ebook is for you.
Writing Press Releases to Increase Website Traffic and Sell More Stuff costs $19.95.
It’s a PDF ebook so as soon as you place your order – BAM – you’ll be reading it in minutes.
It’s 48-pages long with a few screenshots to demonstrate my points. The material isn’t going to overwhelm you, but it’s not filled with page after page of basic chit-chat either.
When you finish reading it you’ll be able to start writing your first press release. You’ll know where to distribute it and you’ll be in the same league as press release writers who charge upwards of $200 a release.
The plain and simple guarantee
Buy Writing Press Releases to Increase Website Traffic and Sell More Stuff. If you don’t like it, ask for a refund.
No hassle. No questions. You’ll get a refund.
I want you to love this ebook. And if it’s not to your liking, I have no problem giving you a refund.
“Yes, I want to BUY Writing Press Releases to Increase Website Traffic and Sell More Stuff!”
Okay… Click that button and you’ll be on your way.