I’m officially two months into the e-book sales game and March turned out to be less exciting than I hoped it would be. Not horrible. Just not where I want to be quite yet.
My original goal for March was to churn out 3-4 new reports and sell them on the Warrior Forum. I only created one new product, How I’m Making $45-$150 a Day Selling E-books Through Blog Comments.
Along with it, I’ve still been selling The BIG LIST of Amazon Products. This one has been profitable from day 1 and continues to generate the bulk of my sales.
Marketing tactics I used
Unlike February, I didn’t really participate on the Warrior Forum, nor did I ‘bump’ the ad promoting my BIG LIST of Amazon Products (also on the Warrior Forum).
Bumping your ad puts it back on the first page of the special offers section. It could take as few as 5-6 hours to 24+ hours for it to be pushed off to the second page (and beyond) by newer incoming ads. This little tactic costs $40 per bump. So I’ve realized that once sales reach a point of saturation, it doesn’t make sense to keep bumping it.
I have been doing a lot of blog commenting lately, which accounts for a massive 42% of my site traffic. (You can read about my exact strategy in How I’m Making $45-$150 a Day Selling E-books Through Blog Comments.)
I listed an ad on the SitePoint Marketplace, promoting The BIG LIST of Amazon Products. The ad cost $10 for 30 days, but it hasn’t been doing anything to boost my sales. Aaah well, in internet marketing experimentation is the key to success.
I also joined Triberr, which automatically tweets my new blog posts to the followers of the 7 members in my tribe. The combined distribution amongst my Triberr members reaches over 35K potential eyeballs. For a passive marketing strategy, you seriously can’t beat that. By the way, if you want an invitation to Triberr, e-mail me (thinkbigpeople [at} gmail).
(Thanks to Janet Callaway over at The Natural Networker for turning me on to Triberr. Her blog should really be called Brilliant Networker!)
Brankica Underwood over at Live Your Love gave me a shoutout last Saturday in her roundup blog post. That’s the first time I’ve ever been included in a roundup, and that mention definitely sent some new followers my way. (Thanks Brankica!)
And even though I didn’t do any guest posts last month, I did submit an article to Slideshare (which I talked about in this post). I’m definitely pleased with the traffic it sent my way, but I’m learning that Slideshare may only be a good choice for social media topics.
I started this blog in January, but technically I became active with it in March. In less than a month I’ve been getting between 50-120 visitors a day, almost evenly divided between new and returning visitors. The larger number of visitors really started coming in within the past 10 days as I’ve increased my promotional activities.
My biggest single source of traffic has been readers coming directly to the site… returning visitors. My second biggest source has been the combined traffic from my blog comments. Third is Google, fourth is Twitter and fifth is Blokube.
The results do surprise me. I never expected Twitter to be so high up on the list, considering I only have 220+ followers. But being in Triberr really pushed me into the traffic zone with Twitter.
So here’s the big “tada” that you’ve been waiting for:
The BIG LIST of Amazon Products = $1,026
How I’m Making $45-$150 a Day Selling E-books Through Blog Comments = $144 (Sold strictly on the Warrior Forum)
Total refunds = 2 (That’s good!)
I’m NOT bouncing off the walls with joy, but I’m not totally disappointed either because at the end of the day, my blog is profitable. I make more in one month selling a $9 e-book than most bloggers make in an entire year. I’m truly humbled by that.
I love the fact that I was able to generate the bulk of those sales because of this blog. Even when the Warrior Forum failed to produce any more sales, I was still able to continue making money from my product. That’s an accomplishment worth mentioning because I know there are a lot of Warrior sellers who aren’t as adept at blogging or making the most of social media.
My personal synopsis about the Warrior Forum
I’ve been fussing and fumbling with the Warrior Forum since I started selling products there back in February.
Remember, this is a ‘make money fast’ crowd that I’m dealing with. They want a plug-and-play solution that produces results in record time – and traditionally they don’t want to do a lot of work to get there. If you’ve got a magic fixit, this is the place to sell it.
In light of my lackluster sales, I’m inclined to believe that I had a couple of things working against me:
1) I didn’t participate. I wasn’t sure how much that would really contribute to my bottom line, but I have noticed a difference in sales from the time I was participating to the times I wasn’t. This is a community, and when you’re an active member of the community, people do take notice.
Sure my blog commenting strategy picked up the slack. But I think I could’ve done much more in sales had I been more active there.
2) My e-book was competing against services that offered 7K comments for $20 (or something like that). Plus I mentioned that my technique would require some work. When you pit automation against a do-it-yourself solution in an environment like this, automation almost always wins.
3) I was packing to move. My mind has been wandering off into dusty corners rather than focusing completely on my business.
Moving into April
My goal for April is quite simple… to produce 1-2 products that really hone in on the wants of the Warrior market. I have a few ideas in the works, but I really need to make sure that it fits the demands of this audience. I get it… I understand it… but I’m not feeding into it 100%. That’s what I need to concentrate on.
Understanding your audience is great, but if you’re not giving them what they demand, then you might as well not try to sell anything at all.
So now that I’ve totally exposed myself, what bits of self-advice have you vowed to live up to for the month of April? Leave a comment so we may all learn from experience.