Most people don’t have a problem buying things off of Fiverr (the gig website where everything costs $5). But when it comes to selling… there are a lot of raised noses.
I can certainly understand why.
I make exactly $3.92 after Fiverr and PayPal take their cuts. I can’t even dry clean a pair of pants with $3.92. That’s not even lunch, unless I want a street vendor hot dog.
But there’s a reason why I stick it out with Fiverr. It’s actually a little market research trick. But I’ll talk about that in a bit.
Right now I’d like to point your attention to a press release I did on September 15 to promote my ebook promotion service on Fiverr. The press release is currently #4 in Google News for ‘market ebook for free’ and #2 in Google News for ‘fiverr.’
The problem with my Fiverr gig
When I launched the gig a little over a month ago it started getting a moderate amount of traffic. Fresh gig, fresh traffic sort of thing. Then the traffic slowed down. Pageviews were stuck at 120 for maybe 7-10 days.
I changed categories and things picked up a wee bit. Another influx of initial views only to be met by crickets chirping in the background.
I knew why this was happening.
There’s no category or sub-category related to ebooks or information products. (Hey Fiverr gang… what up? You’re missing a potentially mondo boffo market here.) People either have to search for something like it or scroll through the Advertising category, which is where I listed my gig the second time around.
If I would’ve left it alone without any outside intervention, it would’ve floundered just like the thousands of other Fiverr gigs that don’t have a category to love them. (Poor little unsearched for Fiverr gigs!)
But I’d already discovered the power of press releases. I simply sat down and wrote this press release to bump up the traffic to my Fiverr gig.
Since September 15, the pageviews on that gig has gone up to 253. I’ve since gotten two new customers. And each day my Fiverr stats for that gig gently increase.
“But Dahlia… honey… DARLING… you’re only making $3.92 per order!”
This is 100% true. And yes, it takes about an hour or so to pull those resources together.
However I’m not doing it for the money.
Whenever I start pulling resources for a Fiverr client, I’m adding them to a new ebook marketing guide I’m working on.
I simply take the work I’ve done, add a little bit more to it and look at me… I’m writing another ebook. Woot!
And the best part is I’m seeing EXACTLY where the greatest need is
One of those clients showed me a niche that I really didn’t think would be difficult to promote. But boy oh boy, was it!
Now I’m going full speed with a more comprehensive marketing guide for that niche. If this client had a hard time promoting their title, I can only imagine how other authors are feeling in this very sizable category.
Now that’s what you call double duty productivity.
Through these three customers I’m already seeing how I can adjust my marketing for the new ebook. I see WHAT they’re asking for. I see WHY they need my services.
This is REAL market research and quite frankly it rocks.
I’m going to continue using Fiverr for this very reason
The fortune isn’t in the money… it’s in what I learn from the people placing the orders.
I’m also going to write a press release for that gig monthly. I can’t think of an easier way to get paid while seeing precisely what’s lacking in the market that I write for. Plus with the positive reviews increasing, it’s only going to get easier to snag new clients.
Would YOU like a press release written for your Fiverr gig? (This offer is valid until 12am EST, October 1,2011.)
For $20 I’ll write a press release to promote your gig, then I’ll submit to SBWire, where it’ll be featured on Google News.
I do the keyword research to make sure you get a great rank in Google News for your targeted phrase.
Here’s a testimonial from a satisfied client:
“Just wanted to post and say how great of job Dahlia had done for me on the two press releases for my new books and their website.
Since the press releases about a week or so ago I have had a nice increase in sales of the books and for sure traffic.
All in all a good investment for the price and Dahlia service and attention to the purchase was second to none and would recommend her service for the press releases to anyone wanting to try a press release.”
– Bart Rutherford, author of “Phased Retirement: Transitioning from employment to retirement” and “Earning After Retirement: Creative ways to supplement your retirement income“