Why do customers impulse buy one e-book while others collect dust on a virtual shelf?

From the day I started this blog, I’ve been singing the “make-money-with-ebooks” gospel.

My goal, as I’ve often said (shamelessly!), was to figure out how to get rich quickly selling my ideas.

Yes, I know it sounds a little hokey.

But if I have a choice of learning how to get rich slowly, or get rich quickly, I’d rather take my chances on the latter strategy. Somebody has to be a realist, and quite frankly, I’ve got decades worth of sunsets on white sandy beaches to tend to… and I don’t want to wait till I’m of social security age to get there.

I stopped blogging here for a few months to totally immerse myself in my own get rich quick self-mentorship.

I needed to figure out what made my right moves right and my wrong moves so very, very not sales-worthy.

The grasshopper hath returned — not necessarily rich, but definitely a whole lot more self-sufficient

I can assure you that my journey has neither been easy or fun. But it did have meaning.

See I knew that I wanted to move to Hawaii this summer, 2011, NOW in fact.

So back in April I sold off all my worldly possessions, moved out of my smoking hot apartment and into a less stellar temporary apartment, and gave myself no way out, except by way of Hawaiian Airlines.

My friends even had a bon voyage party for me. Gifts were given… tears were shed… heartfelt emotions were shared.

I knew that I HAD to make this e-book thing work, or else I’d look like a real, ummmm, LOSER.

Of course everyone would understand if I had to stay, but still… if I had to eat crow AND buy all new furniture, I’d be, ummmmm, pissed!

Burning my bridges forced me to get real SERIOUS, real FAST

I started churning through e-book ideas and marketing strategies like the Road Runner hopped up on a case of Red Bull.

And not just the Internet marketing topics I’d been so heavily into before. I actually diversified towards topics that I was (previously) clueless about.

I figured that if I had more e-book failures playing hide-and-seek up my sleeve, I’d rather railroad through those suckers early on, rather than have them bleed me dry in the middle of the Pacific Ocean.

Fast and reckless damn near killed me!

For the first month and a half my days were identical.

• Take daughter to school;
• Come home and work from 9am to 2:30pm;
• Pick daughter up, cook dinner, hang out with daughter;
• Put daughter to bed at 9pm;
• Work until 2am;
• Lather, rinse, repeat starting at 6:20am.

“Wha… wha… What have I done????”

Let me be honest with you, after 45 days of steady grinding on that above-mentioned schedule, I thought the whole burning bridges thing might’ve been an error of tsunami-like proportions.

Testing strategies costs money. Lots of money.

Needless to say, spending money without making money is definitely not the recipe for shipping off to the land of many alohas.

With a single skipped heartbeat, I started e-mailing my old ghostwriting clients in hopes of picking up some additional work. No such luck. I dug deeper into some other freelancing gigs I’d done in the past. Sheesh.

At the two-month mark I was writing 5-6 500 word articles a day AND trying to master the e-book sales thing.

One night after my fingers just couldn’t take anymore and my nerves had reached the point of stress saturation, I stopped working early and had a snot-filled sob session for a good two hours. It was like one of those cries a teenage girl has after being dumped by her first love.

(On the bathroom floor curled up in the fetal position, nonetheless.)

The next morning, I slapped a couple of cucumbers onto my puffy eyes, chugged a cafe Americano with a triple shot of espresso, and got back to work.

Wait… is that a… SALE!

Whoa, I’m getting ahead of myself. Solace didn’t come knocking at my door overnight.

The whole workaholic thing played out for another 2.5 weeks.

At that point I’d already decided that if I had to stay in Philly for another year, well, so be it.

Worse situations have crossed my path. And I was starting to take a liking to the whole forced minimalist living thing.

Then one morning I logged in to my Gmail account and saw a spectacle that all e-book authors secretly pray for. A page full of PayPal “You’ve got money” e-mails.

There were so many that I got confused!

For 5 minutes I thought one of my customers had been billed accidentally like 50 times from PayPal. I’d never seen such a beautiful Gmail screen.

I mean I’d heard about such wonders, but to see it on your very own Dell is magical.

And it was no accident. Sure enough, one of my e-books was flying off the virtual shelf. That day I pocketed a little less than $700.

But even better, I knew what the heck I was doing to make it all happen.

I had put my energy into attracting impulse buyers (how’s THAT for a target audience?)

The way my brain figured it, impulse buyers exist in every niche, in every industry, in every part of the world.

There are impulse buyers who want business information. Impulse buyers who want health information. Impulse buyers who want computer information.

The e-books that I’d created with certain impulse buyer traits sold to the IMPULSE BUYERS.

How do I know they were impulse buyers?

Because I use Clicky web analytics and I can follow the exact click path of anyone who visits my sites.

I looked at the click paths of those visitors who purchased my products, and more than 82% of them were first time visitors.

Mind you, these weren’t people who’d come through affiliates.

These were customers who sailed ashore through Google and Twitter and various other channels.

For them to be first-timers on my site and make a purchase right then and there, let me know that I was (FINALLY) on to something that could get me a seat on Hawaiian Air and a plate of poi.

Attracting these impulse buyers had NOTHING to do with knowing how many people were searching for my e-book topic.

I said it the other day in another post, but it’s worth repeating again.

Relying on keyword tools for locating great topics is a grossly overrated strategy.

Keyword tools in all their red cape wearing glory are great at making us incredibly lazy thinkers.

They conveniently put your creativity into a little box that’s shared with millions of other lazy thinkers, who all want push button answers to all their product creation woes.

Well here’s a little secret…

If you want to know what your audience is searching for then abandon your keyword tools and do some *real* research on your audience.

I took me 10 days of nose-to-the-grindstone digging around to learn all I needed to know to sell to the readers in one of my niches. I’m talking library visits, paid subscriptions to journals and the whole nine yards.

The e-book I published had absolutely NOTHING to do with what the keyword tools were telling me, and EVERYTHING to do with the extensive amount of research I did.

And you know what? That e-book generates a very consistent level of sales, despite the fact that the Google Keyword Tool tells me nobody is searching for the information.

Imagine that!

Here’s another little secret…

Impulse buyers are seriously motivated by the sight of a finish line.

E-books that help readers go from a beginner or an intermediate plateau to an advanced level of skills almost ALWAYS attract impulse buyers.

Granted, these buyers also have to be seriously vested in the education they’re receiving. They have to perceive that the NEED the information more than they WANT it.

Such is the case with my BIG LIST of Amazon Products – (just one of my e-books that attracts a fair share of impulse buyers).

The people who purchase The BIG LIST have already learned how to build Amazon review sites.

My information gives them over 1,700 high commission products that have received great reviews.

This is the stuff they NEED to complete their review sites (focused on the finish line). It takes them from beginner site builders to a more advanced level.

See it’s not hard — you simply have to understand what makes impulse e-book buyers tick.

And it’s not just one thing in particular.

Lowering your price won’t instantly make impulse buyers beat a path to your door, even if you have the best damn sales copy in the world.

Attracting impulse buyers requires several tasks all methodically put together like a puzzle, and I can show you how to do that.

I’ve written a complete 189-page manual that’ll teach you everything I learned about the impulse e-book buyer market.

The information you’ll receive is based solely on my personal experiences — not theory, not heresay, and definitely not what some resale rights author gave me to rehash. (Not knocking your groove thing if you’re a resale rights author, just sayin’ it’s all me.)

If you enjoy my asymmetrical shoot-from-the-hip style on this blog, you’re gonna LOVE what I can teach you about the impulse buyer market.

Part of my method shows you how to create e-books that often have little or no competition — which certainly adds to the allure for impulse buyers.

Why?

Because if they don’t have anything to immediately compare your e-book to… it suddenly moves up on the “Information-I-Gotta-Have” hierarchy in their buying brain.

However to master all of this stuff… to get to the point where you’re yearning to send me a Rolex… I DO make you work.

The techniques I teach are neither push button nor automated.

This isn’t about piece-mealing some PLR reports together or outsourcing the entire task to someone whose English skills you have to test before you can hire them.

(I don’t even cover outsourcing, and when you see my methods you’ll know why.)

I’ll be frank with you — if you don’t generate a sweat bubble or two while following my directions, then you’re obviously not doing it right.

But the end result — and this I can guarantee — is that you’ll walk away with at least 4 e-book ideas that are impulse buyer attractive.

I’m going to show you how to build a friggin’ e-book empire.

Something that’s going to pay your bills and send the kids to the culinary institute or to art school or so they can take a year off to romp around in Bangkok. That’s why it requires work.

If I can use these same ideas to move me and my daughter to Hawaii, then I can assure you that they work.

Let me show you what’s inside of Creating E-books that are Impulse Buyer Magnets: The ultimate guide for non-fiction authors who want customers fast–

 

• The 3 words from a Phd dissertation that helped me really understand the motivation of an impulse buyer;
• 7 Traits of an impulse e-book buyer — knowing these things about your customer is already half the battle won;
• 4 Features your e-book MUST have and 5 options that’ll help magnetize your e-book for impulse buyers;
• What The Millionaire Fastlane said that inspired me take on niches I knew absolutely nothing about;
• 2 Things you MUST know about an audience before you start writing for them… it’s a huge time saver, trust me!
• Everybody says “read through forums” to learn about a niche, but nobody tells you how to properly filter all that information. I will.
• 7 Questions that’ll give you amazing insight about your target audience. Pages 55-56 will help you understand what the future is going to be like for your readers so you’ll always have an idea of what needs to be written about.
• 3 Impulse buyer segments that are mainstays in almost any industry;
• What “Systems Thinking” taught me about creating impulse buyer attractive e-books;
• How to multiply the reach of your e-book with the help of a single website;
• A 5-step system that shows you EXACTLY what you should be writing about. I’m SOOOOOO excited to be sharing this one! It makes choosing a topic dead easy. See pages 65-67 to check this one out.
• See why your marketing strategy will thrive when potential customers AREN’T searching for your e-book topic. (Hint… this is the main reason why my BIG LIST of Amazon Products continues to sell despite buyers NOT searching for this type of information.)
• The acceptable way to incorporate a keyword tool into your marketing strategy. By the way, it has nothing to do with how many people are searching for your keyword.
• A simple technique for getting bloggers to review your e-book. Plus a review request that I swear is a million times better than cut-and-paste testimonials, and has nothing to do with affiliates.
• The marketing method I describe on the bottom of page 152 is one of the best-kept secrets for establishing credibility fast;
• How to expand your Twitter reach without getting more followers. This technique helps my messages go out to over 75,000 people despite the fact that I have fewer than 400 Twitter followers. Killer!
• The easiest way to attract buyers through social media – and it has nothing to do with Facebook;
• 3 Reasons why I’ll NEVER do a minisite to sell my e-book. You lose out on an incredibly powerful marketing advantage when you use minisites.
• Landing page success secrets that have absolutely NOTHING to do with your copywriting skills;
• How to orchestrate a successful launch whether you have a month or 24 hours to plan everything out.

Creating E-books that are Impulse Buyer Magnet costs $19.95.

The time you’re going to save by avoiding so many of the critical mistakes I made will easily save you at least $600 and give you an 200 hours to do something else. That’s what it all boils down to. I’m giving you exactly what I wished I had when I first started on this journey.

It’s really a small financial commitment, plus you have me right there by your side. This blog isn’t just a place for me to talk. I want you here front and center asking me questions, allowing me to help you make this thing work.

And you can get started in that direction today. Creating E-books that are Impulse Buyer Magnets is a PDF and downloadable immediately once your credit card has been processed.

You’ll be sent an e-mail with the download link from E-junkie within minutes.

My guarantee in plain English–

I can’t promise you that you’ll become a millionaire or even a thousandaire overnight. That is totally up to you and your work ethic. If you don’t believe you have a strong work ethic… if you believe success should be handed to you on a platinum platter, then it’s probably best for you not to order. That’s not the game I’m playing here.

I CAN promise you that I’m going to give you an e-book creation regimen like nothing you’ve ever seen online. (The mindmapping stuff, in particular, still blows my mind, and I wrote it!)

I CAN promise you that you’ll know how to pull e-book ideas out of places that you’ve never imagined.

I CAN promise you that in 189 pages you’re going to get more than just a lukewarm nugget or two. You’re going to get nuggets galore.

My guarantee to you is quite simple — if you don’t like those 189 pages, then ask for a refund. My e-mail address is on the last page of the e-book. It doesn’t get much simpler than that.

But I know you’re going to LOVE Creating E-books that are Impulse Buyer Magnets — and I want you to leave a comment below.

Heck, even if you don’t love it, I still want you to leave a comment.

If you have any questions before you order, feel free to ask me in the comments section so others may benefit.

In the meantime, I’ll be revealing some of the marketing techniques I tried but didn’t work during my impulse buyer experiments, right here in this blog. Stay tuned!

I’m looking forward to you getting the same thrills that I’ve gotten as an e-book author.

Aloha and much love,

Dahlia