In Creating Ebooks that are Impulse Buyer Magnets one of main principles I advocate is volume.
Not necessarily volume in terms of the number of pages you write. But volume as it pertains to the number of ebooks you write that are related to one another. I believe you should have at least four ebooks of related topics if you want to see a steady influx of sales.
And no, I’m not talking about back end sales.
I can tell you (because I’m doing it in other niches) that if you have four ebooks on your website and they’re all related to the same topic, you’re going to make some decent passive income dollars or euros or pounds or whatever it is you use to pay your bills. But it’s important that you have them all selling on your website – like I’m doing here in the sidebar of this blog.
If you have only one ebook for sale on your website, and everything else is a back end product, I find that you actually LOSE more sales. People come back to a blog over and over again, but they don’t re-visit an information product even a fraction as much. True story.
So if you’re selling most of your information products through one funnel-type ebook, you only have a handful of chances to make a sale. Whereas, if I put all of my ebooks on the blog in front of you, you’re going to constantly see them which increases the opportunity for me to make a sale.
This is why having a blog versus a traditional sales letter website is so valuable if you intend to sell ebooks. By their very nature blogs generate return visitors, sales letter websites don’t always.
The more ebooks you have the more sales you make
Seems pretty obvious. But you should really see this theory in action.
Up until a couple of weeks ago I was selling two ebooks on this site. Two weeks ago I added the press release ebook. During the week that I added the press release ebook, sales for ALL ebooks increased by roughly 40%.
I didn’t do any extra blogging. No promotional work. I just added the press release ebook to this site and visitors started buying all of my ebooks. This isn’t an unusual phenomenon. I’ve seen it happen on other sites before.
Knowing this, it’s time to take some lessons I learned over the past few months and crank out a few new titles here. My goal for the month of March is to write at least eight new reports. I told myself 15 pages max, but I always end up going into the mid 20’s to 30+ page range. I’m not going to get hung up on that part as much as I’m going to keep myself on a tight time schedule.
Each title can only take 3-4 days for me to write. I just wrote How to Become the Freelance Writer Everybody Wants to Hire in three days and it’s a total of 29 content-filled pages.
How to write fast – a synopsis into my personal strategy
Let me be honest with you… I can’t write fast all the time. It’s normally a cyclical thing for me. I can write fast for a few months and then my brain needs a break.
And sometimes I can write fast at one thing and not write fast at other things.
For example, when I’m writing a ton of press releases I go into fast writing mode. But it’s hard for me to write both press releases and ebooks fast simultaneously. I get burned out pretty quickly. So I’m limiting the press release clients I take right now so I can put all my concentration into writing these reports.
The reason why I’m not so stressed about fast writing these reports is because I can switch up the topics every few days. I work better when I’m not totally immersed in one topic for weeks at a time. I need the freshness of different topics to keep the momentum going. The topics can be related, but not the exact same thing.
If I’m going into a fast writing cycle I like to have a set number of projects that need to be completed. And it needs to be a slightly demanding amount. I need a number that’s big enough to make me nervously excited in the morning.
As silly as it sounds, I wouldn’t get half as much done if I said I was only going to do a report a week. That’s not enough fuel under my hind quarters to keep me moving. I need that tight deadline stress and a bit of unreasonableness.
I also work better if I have a beer mid-way through my day. After several hours of intense writing, I’m usually wound pretty damn tight. I’m excited, but also a bit mentally taxed. I need something to loosen up my neurons again. Sipping on a beer loosens my brain so that I’m able to get back into a stream of consciousness. Otherwise I find myself going back over the work I’ve done and editing the shit out of it. That’s not what I’m supposed to be doing.
Not a lot writer’s admit to such “loosening” methods for getting the job done. Some do well with exercise or a cup of coffee. I have done both.
Right now I’m in a mid-day beer mode. Next month I might be doing 300 sit-up’s at noon to get rid of the Hoegaarden beer belly I’ve slowly accumulated. The point is, you have to do what’s going to work for you. You’re no different than millions of other creative types with their nutball rituals. Neither am I. Thank goodness for that… the world needs more of us.
Outlining my reports ahead of time is also a vital part of the strategy. Granted, I do revise (a lot) along the way, but I need to have a working plan in front of me when I sit down. That definitely helps keep me in a writing flow.
And finally, I’m a big, HUGE proponent of the Pomodoro Technique. This is when you work for 25 minutes and then have a five minute break. After 4 Pomodoro’s, you take a 15-30 minute break.
This was probably the BEST change I’ve made for writing faster. It used to take me 60-90 minutes to write a single press release. A week after I started using the Pomodoro Technique, I’d cut that down to 30-40 minutes per release. That timed session forces you to think more efficiently — at least it does for me.
I use the online Focus Booster App to keep track of my Pomodoro sessions. There are other apps available out there.
If you’ve never tried the Pomodoro Technique before, I strongly suggest you give it a go on your next few writing projects or even your blog posts. If you don’t see an improvement in your speed, I’ll be very surprised.
Do you have any fast writing suggestions? I’d love to hear how you whittle your words in record time.